AI Ops & Transformation
Putting AI to work in a real organisation, not a demo. We map what you’ve actually got, build the layer an AI agent can read from, and keep a person in charge of the decisions that matter.
AI Impact · Philanthropy · Strategy · Governance
Good governance and real impact.
Human first, AI supported.
Rook builds the governance and fundraising infrastructure that used to need a consultancy’s budget. Now charities and small foundations can actually have it.
What Rook is
Rook is Rich Woods’ consulting practice. It works across four things that usually sit in separate boxes: AI, governance, philanthropy and strategy. They’re connected. Get the AI right and the governance gets cheaper; get the governance right and the giving gets braver. Most of the people who call are running charities or small foundations, trying to build something useful on less money than the problem deserves.
What we do
Four things, and they hold each other up.
The work overlaps on purpose. A grant strategy that ignores governance falls over. AI without a person in charge is a liability. Rook does the joined-up version.
Governance & compliance
BoardComply and the tools around it: the board papers, the compliance trail and the trustee admin a charity or CIC needs, without a full-time governance hire. Built once, so the organisations that need it most can afford it.
Fundraising & grant strategy
The strategy behind the money. We help you find the right funders, structure the ask and run cultivation properly — rather than firing off applications and hoping.
Startup & venture advisory
For founders raising money and working out where they fit. Strategy, story, and an honest read on what’s working — said early, while it still helps.
The idea behind it
Good governance and effective giving used to need a budget most small organisations will never have. AI changes that maths. Rook exists to make the change land somewhere useful.